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Cover-Bild Gamification in Business Innovation Produktdarstellung
Fenja Franke (Autor), Avo Schönbohm (Autor)

Gamification in Business Innovation

Quasi-Experimental Research Results on Gamified Idea Generation

Does gamification work in innovation management? And if so, how? Innovation contests have gained popularity as effective innovation instruments. Their full innovative capacity can only be achieved if collaboration and joint idea development amongst participants are supported through socio-intellectual ...

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29,00 €