Suchergebnisse

In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services marketing, and vice versa. To do justice to these developments, this textbook ...

In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services marketing, and vice versa. To do justice to these developments, this textbook ...

In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services marketing, and vice versa. To do justice to these developments, this textbook ...

Auf den meisten Industriegütermärkten treten Anbieter und Nachfrager vor einem Leistungsaustausch in Verhandlungen, um die Konditionen zu vereinbaren. Die Ergebnisse determinieren die Vorteilhaftigkeit des Geschäfts für beide Parteien. Trotz der großen Bedeutung von Verhandlungen ...