Suchergebnisse

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. ...

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. ...

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. ...

In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. ...

Innovationen stellen einen wichtigen Motor für das Wachstum von Unternehmen und Märkten dar. Während Produldinnovationen inzwischen breit erforscht worden sind, steht eine umfassende Analyse von innovativen Vermarktungsmaßnahmen noch aus. Die Dissertation von Markus Beinert untersucht Innovationen in ...